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Prioritization

RICE Prioritization

RICE scores opportunities by Reach, Impact, Confidence and Effort, giving product teams a quantitative way to prioritize features and roadmap initiatives.

When to Use This Framework

Feature prioritization
Product roadmap planning
Resource allocation
Cross-team prioritization

How to Apply This Framework

  1. 1

    List opportunities

  2. 2

    Score Reach (users impacted per quarter)

  3. 3

    Score Impact (3/6/12 month)

  4. 4

    Estimate Confidence %

  5. 5

    Estimate Effort in person-weeks

  6. 6

    Calculate RICE score: (R × I × C) / E

  7. 7

    Prioritize by score

Real-World Examples

Intercom shipping 50+ features annually with RICE

SaaS companies comparing feature impact

Enterprise software roadmapping

Strengths

  • Quantitative reduces bias
  • Clear prioritization methodology
  • Easy to explain to stakeholders

Limitations

  • Requires accurate estimates
  • Can undervalue strategic initiatives
  • Needs regular recalibration

Related Frameworks

Consider combining this framework with:

Kano ModelCompetitive Positioning MapValue Stream Mapping

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