Strategy & Planning
OKRs (Objectives & Key Results)
OKRs are a goal-setting framework where Objectives describe what you want to achieve and Key Results measure success. Popularized by Google, they align teams and track progress.
When to Use This Framework
Aligning teams on goals
Tracking product progress
Scaling product organizations
Measuring strategic initiatives
How to Apply This Framework
- 1
Define Objectives (what you want)
- 2
Create 3-5 Key Results per Objective
- 3
Assign owners
- 4
Weekly check-ins
- 5
Quarterly reviews and scoring
- 6
Share learnings across teams
Real-World Examples
Google Search: 90% of Key Results achieved quarterly
Spotify increasing engagement OKRs
Slack accelerating adoption OKRs
Strengths
- Focuses teams on outcomes not outputs
- Creates transparency and alignment
- Easy to track progress quarterly
Limitations
- Can set unrealistic expectations
- Risk of not enough stretch
- Requires discipline to avoid drift
Related Frameworks
Consider combining this framework with:
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