Template
Jobs To Be Done (JTBD) Template
A template for writing job statements + the switch interview framework in one document.
Job Statement Template
Fill in
- When [situation]
- I want to [motivation]
- So I can [expected outcome]
Worked example
- When I'm preparing for a big meeting, I want to quickly recall the key points from our last discussion, so I can walk in prepared without asking my team to repeat themselves.
Switch Interview Framework
Questions to run
- What was happening in your life when you first thought about a solution to this problem?
- When did you decide you needed to solve it?
- What alternatives did you consider?
- What almost stopped you from switching?
- What was your first thought when you started using the new solution?
Analysis Template
For each interview
- The Push: what pushed them away from the old solution
- The Pull: what pulled them toward the new one
- Anxiety: what made them hesitate
- Habit: what old habit they had to break
Related Resources
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