Customer Discovery
Jobs Map/Value Curve
Jobs Map breaks down a job into stages (before, during, after) and identifies pain points and anxieties at each stage. Value curve shows your solution across the job journey.
When to Use This Framework
Discovering unmet customer needs
Designing better job solutions
Customer journey optimization
Messaging and positioning
How to Apply This Framework
- 1
Identify the job to be done
- 2
Map stages: Before/During/After
- 3
List pains at each stage
- 4
List anxieties at each stage
- 5
Identify gains sought
- 6
Map your solution against job stages
- 7
Create value curve visualization
Real-World Examples
Airbnb solving travel job: discovery, booking, arrival, stay
Uber solving transportation job with reliability
Stripe solving payment job with developer experience
Strengths
- Deep customer understanding
- Shows solution benefits clearly
- Identifies improvement opportunities
Limitations
- Similar to Jobs to Be Done
- Can be complex to map accurately
- Requires customer research
Related Frameworks
Consider combining this framework with:
Master Product Management
Learn these frameworks and more in our comprehensive PM bootcamp.
Explore PM Bootcamp