PM Portfolio Builder

# [Product Name] — Case Study
_By [Your Name] · Targeting: Senior PM at Google_

## Problem
[Describe the customer problem in 2-3 sentences. What was broken? For whom? At what scale?]

## Users
[Describe the primary user persona. Age, context, current workflow, pain intensity.]

## North-Star Metric
[The one number that would prove success. e.g., "D30 retention," "Trial-to-paid conversion."]

## Solution
[The specific product intervention you shipped or would ship. Be concrete.]

## Outcome
[Metric-driven result. What moved, by how much, in what timeframe? Include what you learned.]

## Tradeoffs
- What did you choose NOT to build, and why?
- What data would have changed your mind?
- What would you do differently with hindsight?

## Follow-Ups
- Next 3 experiments to run
- Metrics to watch that would signal a pivot
- Adjacent problems this creates