Strategy & Analysis
SWOT Analysis
SWOT (Strengths, Weaknesses, Opportunities, Threats) is a strategic planning framework assessing internal strengths/weaknesses and external opportunities/threats for comprehensive strategic assessment.
When to Use This Framework
Strategic planning
Competitive analysis
Go-to-market strategy
Risk assessment
How to Apply This Framework
- 1
List internal Strengths
- 2
List internal Weaknesses
- 3
List external Opportunities
- 4
List external Threats
- 5
Analyze combinations for strategy
- 6
Identify key strategic actions
Real-World Examples
Evaluating new market entry
Assessing competitive threats
Planning product pivots
Merger due diligence
Strengths
- Comprehensive strategic view
- Simple to understand and communicate
- Identifies internal and external factors
Limitations
- Can become generic without depth
- Static snapshot of dynamic market
- Easy to overlook important factors
Related Frameworks
Consider combining this framework with:
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