Growth & Metrics
Product-Market Fit Matrix
The PMF Matrix assesses product-market fit across different customer segments. It identifies where product resonates and where gaps exist for targeted optimization.
When to Use This Framework
Measuring product-market fit
Identifying target segments
Prioritizing optimization
Expansion planning
How to Apply This Framework
- 1
Identify all customer segments
- 2
Measure satisfaction per segment
- 3
Measure retention per segment
- 4
Measure revenue per segment
- 5
Create matrix visualization
- 6
Focus on best-fit segments first
Real-World Examples
Dropbox achieving PMF in tech worker segment first
Slack PMF with distributed teams
Airbnb PMF in urban centers initially
Strengths
- Identifies where you have strongest PMF
- Guides segment prioritization
- Shows expansion opportunities
Limitations
- Requires good data per segment
- Segments can be hard to define
- PMF definition varies by industry
Related Frameworks
Consider combining this framework with:
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