Template
OKR Template with Real Examples
A template for writing OKRs plus real examples from Google, Stripe, and Notion (redacted where appropriate).
OKR Structure
1 Objective (qualitative, inspiring) paired with 3-5 Key Results (measurable outcomes). Written per team per quarter.
Template
Fill this out
- Objective: [aspirational, qualitative goal]
- Key Result 1: [measurable metric with baseline → target]
- Key Result 2: [measurable metric with baseline → target]
- Key Result 3: [measurable metric with baseline → target]
- Owner: [single accountable person]
Real Examples
Consumer product Objective
- Objective: Delight our power users
- KR 1: D7 retention 32% → 45%
- KR 2: Ship 3 features rated 8+/10 in power-user survey
- KR 3: NPS from power-user segment 40 → 60
Growth Objective
- Objective: Compress time-to-value for new signups
- KR 1: Median activation time 14 days → 3 days
- KR 2: 30-day activation rate 35% → 55%
- KR 3: Onboarding NPS 4/10 → 8/10
Common Anti-Patterns
Fix these
- ❌ "Ship feature X" → ✅ "Move metric Y that feature X should influence"
- ❌ Sandbagged targets (100% confidence of hitting) → ✅ Ambitious 60-70% confidence
- ❌ Vague qualifiers ("increase engagement") → ✅ Specific metric + baseline + target
- ❌ 8+ KRs → ✅ Cap at 3-5
Related Resources
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